Web Hooks
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Format Date
   
Formats a date/datetime value based on the format string. If the input value was null/empty/a non-date object, the input is returned as is.

How to use,
Let's say, you have a DateTime field in Marketo such as System.DateTime and you want the month to me used in your email,
Pass a DateTime value like '2016-12-31 15:00:01' 
and a format string as 'F', you get the month 'December'.
a format string as 'm/d/Y', you get back 12/31/2016
a format string as 'm/d/Y
 
 
Generate pdf files dynamically
   
Do you need to automatically populate the user inputs and calculated values in a predefined pdf template? Use this webhook to generate a pdf file on the fly.
 
 
Next unused promotion code
   
Do you have a promotion where you need to automatically pick a valid. unused promotion code from an external table? 

May be you have specially generated promo codes from your finance system to be used. Thus you can not generate promo codes on your own but pick one from these set of valid promo codes.

Use this webhook to do just that seamlessly.

 
         
Validate against predefined 'junk' values
   
Check the value you pass against the junk values you configured.
 
 
Create map for the event
   
This web hook generates a google map of the event with markers for locations of interest
 
 
Generate Event Ticket
   
Use this webhook to automatically generate an event ticket that the registered lead can bring to the event.
 
         
Translate GUID or key to friendly value.
   
Have complex GUID code information that is difficult to make sense of?
Automatically look up and convert key values like, MS Dynamics GUIDs to their Friendly values.
 
 
Format phone number
   
Use this to format phone numbers in north American format.

 
 
Populate Job Function from Linkedin
   
For a lead, lookup the lead on Linkedin and populate the job function and related information.

In development.
 
         
Address clean up from USPS database
   
Address clean up from US Post Office database.
In development.
 
 
Format currency
   
We have a currency type field that we would like to format. 
Right now, an example of the output would be 20000. 
We just want to add the commas to make the output 20,000.
Or
$ 20,000

Use this web hook.
 
 
Field A contains Field B value with CASE?
   
Use this webhook to find if Marketo field A value contains the value in Field B.  This is case sensitive comparison.
You can make decision based on it in your Marketo flows.
 
         
Field A contains Field B value?
   
Use this webhook to find if Marketo field A value contains the value in Field B. 
You can make decision based on it in your Marketo flows.
 
 
Wild card pattern matching
   
This web hook allows you to use 'wildcard' pattern matching against the value in a field in your smart list filters, smart campaigns etc.


;
 
 
Add 2 score fields
   
Marketo flow actions or formulas allow us to 'concatinate' 2 score fields. But what if we want to 'add' the values in 2 score fields and save it in another score field?
 
         
Apply proper case
   
Use this to apply proper case to the field.
For example, covert jOhN, JOHN, john etc to John

 
 
Calculates an age based on the birthday.
   
Use this to calculates an age based on the birthdate provided


 
 
Compare 2 date fields
   
Use this to compare 2 date fields 


 
         
Convert string to lower case
   
Use this to convert string to lower case.
For example, covert jOhN, John, JOHN etc to john

 
 
Convert string to upper case
   
Use this to convert string to upper case.
For example, covert jOhN, John, john etc to JOHN

 
 
Convert US state to proper 2-character abbreviation
   
Use this to convert US state to proper 2-character abbreviation


 
         
Count number of characters in a string
   
Use this to count number of characters in a string.


 
 
Count number of words in a string
   
Use this to count number of words in a string


 
 
Decrement the date field
   
Use this to decrement a date field 


 
         
Display numbers with ordinal suffix
   
Use this to display numbers with ordinal suffix
For example, 
1 as 1st
2 as 2nd
3 as 3rd 
and so on...
 
 
Display the plural form of a noun
   
Use this to convert a noun to it's plural form
For example, covert cow to cows, computer to computers, man to men...


 
 
Generate an unique identifier
   
Use this webhook to generate a new unique identifier

 
         
Get a portion of a field value
   
Get a portion of a field value
 
 
increment the date field
   
Use this to increment the date field 


 
 
Localize Date Format
   
 Is there a way in Marketo to localize date tokens based on country or language?
 
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