Web Hooks
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Webhooks available: 30
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Field A contains Field B value with CASE?
   
Use this webhook to find if Marketo field A value contains the value in Field B.  This is case sensitive comparison.
You can make decision based on it in your Marketo flows.
 
 
Field A contains Field B value?
   
Use this webhook to find if Marketo field A value contains the value in Field B. 
You can make decision based on it in your Marketo flows.
 
 
Wild card pattern matching
   
This web hook allows you to use 'wildcard' pattern matching against the value in a field in your smart list filters, smart campaigns etc.


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Add 2 score fields
   
Marketo flow actions or formulas allow us to 'concatinate' 2 score fields. But what if we want to 'add' the values in 2 score fields and save it in another score field?
 
 
Apply proper case
   
Use this to apply proper case to the field.
For example, covert jOhN, JOHN, john etc to John

 
 
Calculates an age based on the birthday.
   
Use this to calculates an age based on the birthdate provided


 
         
Compare 2 date fields
   
Use this to compare 2 date fields 


 
 
Convert string to lower case
   
Use this to convert string to lower case.
For example, covert jOhN, John, JOHN etc to john

 
 
Convert string to upper case
   
Use this to convert string to upper case.
For example, covert jOhN, John, john etc to JOHN

 
         
Convert US state to proper 2-character abbreviation
   
Use this to convert US state to proper 2-character abbreviation


 
 
Count number of characters in a string
   
Use this to count number of characters in a string.


 
 
Count number of words in a string
   
Use this to count number of words in a string


 
         
Decrement the date field
   
Use this to decrement a date field 


 
 
Display numbers with ordinal suffix
   
Use this to display numbers with ordinal suffix
For example, 
1 as 1st
2 as 2nd
3 as 3rd 
and so on...
 
 
Display the plural form of a noun
   
Use this to convert a noun to it's plural form
For example, covert cow to cows, computer to computers, man to men...


 
         
Generate an unique identifier
   
Use this webhook to generate a new unique identifier

 
 
Get a portion of a field value
   
Get a portion of a field value
 
 
increment the date field
   
Use this to increment the date field 


 
         
Localize Date Format
   
 Is there a way in Marketo to localize date tokens based on country or language?
 
 
Replace A with B in field C with CASE
   
Use this webhook to find if Marketo field C value contains the value in Field A. If it does, all the occurrences will be replaced by value of Field B.  Case sensitive.
 
 
Replace field A with field B in field C
   
Use this webhook to find if Marketo field C value contains the value in Field A. If it does, all the occurrences will be replaced by value of Field B. 
 
         
Reverses a text string
   
Use this to reverse a text string.


 
 
Validate Email
   
Use this hook to validate an email address as a correct email format.
 
 
Generate Event QR code
   
Use this webhook to automatically generate a QR code that the registered lead can bring to the event.
 
 
         
Get current time in the time zone of the lead
   
If you want to display current local time for the recipient's time zone in your email, use this web hook.
 
 
Send emails based on local times
   
Sending emails that are deployed according to a user's time zone is an important feature. But it is not available out of the box in Marketo.
You don't want to email people in the middle of the night (especially with a global audience), and certain times are proven to have higher open rates than others.
 
 
Suspend MQL alerts for holidays
   
Suspend MQL alerts to Sales when everyone is on vacation. And automatically send them on first day after holidays.
 
         
Time Of Inquiry: Personalize response
   
Send a different message to someone if they contact you during business hours or after hours?
How about if on the weekend?
And similar cases..
 
 
Time Of Inquiry: Route lead to different teams
   
Route leads to a different sales team based on the time of an inquiry?Inquiry received in PST workday goes to west coast teamInquiry received in EMEA workday routes to EMEA team
 
 
Extract Domain name from email address
   
If you need to analyze unique domains that are responding to your email campaigns etc.
Generally you will have to export the email addresses and process using Excel or perform a Formula field in SFDC.
No need, simply invoke this webhook and capture the domain in a separate field automatically.
 
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