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Web Hook Library
Translate GUID or key to friendly value.
Transform / Extract data
Have complex GUID code information that is difficult to make sense of?
Automatically look up and convert key values like, MS Dynamics GUIDs to their Friendly values.
This is an advanced web hook service. We will create a custom table to hold your KEY and Value pairs in JSON format.
The first step for you is to upload a list of key value pairs to be used as lookup.
Every time this web hook is called, it will accept the key (or GUID) value you pass from Marketo. Then it will parse the lookup JSON and try to find the 'friendly value' from it.
If a match is found, the 'friendly value' will be returned.
If there is no match found, it will return the same key value passed.
Thus in Marketo, you will have friendly, human readable values you can make sense of, report on etc.
id (id of the lookup hook you created)
lookupfor (merge Marketo token here)
Web Hook url example:
http://BrightHooks.com/hook/lookup.php?id=merge the id of your look up&lookupfor=key to lookup for
translated_value: "translated value will be merged here",
lookedup_value:"key we looked up for"
How to use:
Create your web hook service in Bright Hooks using simple web form See example
Define the web hook in Marketo by using the Webhook Url shown above. See example
Please make sure to 'merge' appropriate fields as parameters as shown in that url.
Map the response to the field that you want to store the value returned by Bright Hooks web service. See example
Please make sure to add 'authentication information' to the web hook in Marketo.
'Advanced' web hooks are not included in Free Trial. Please let us know if you want to try it out.