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Web Hook Library
Hook Name:
Send emails based on local times
Function:
Missing Functionality
Level:Self-Serve
Description:
Sending emails that are deployed according to a user's time zone is an important feature. But it is not available out of the box in Marketo.
You don't want to email people in the middle of the night (especially with a global audience), and certain times are proven to have higher open rates than others.
More Details:
Input Parameters:
Lead's IP address
Web Hook url example:
http://brighthooks.com/hook/getgeolocation.php?ip=merge lead's IP address from Marketo here
"fully_qualified_name":"Raleigh, NC, United States", "latitude":"35.800301",
"longitude":"-78.641197",
"city":"Raleigh",
"ip":"64.102.249.6"
}
How to use:
Create your web hook service in Bright Hooks using simple web form See example
Define the web hook in Marketo by using the Webhook Url shown above. See example
Please make sure to 'merge' appropriate fields as parameters as shown in that url.
Map the response to the field that you want to store the value returned by Bright Hooks web service. See example
Please make sure to add 'authentication information' to the web hook in Marketo.
Note:
'Advanced' web hooks are not included in Free Trial. Please let us know if you want to try it out.