Use Cases, View record [Id:23]
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Use Case

Can we generate unique ID numbers in Marketo?
Is there a way to create a unique order number in Marketo? We are trying to put together a print program that if a lead has certain behaviors they get triggered a print piece. The problem is we need a unique order number for each piece. Can Marketo create these?
If there is no more than 1 print piece per lead, you could just use the lead ID, which is unique. You can reference it in emails with the {{lead.ID}} token. 

But what if you want more than 1 unique number?
You can use a Bright webhook to create any number of unique order IDs (GUIDs) to assign to a lead and store them in custom lead fields.
Solution:
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