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Generate a Unique Promo Code for Each Member of a Campaign.
We're running a promotion at a trade show, where you have to fill out a Marketo form in order to get $1000 off a purchase. When the form is filled out, it kicks out an email with the promo details and the unique ID for that person so that we can make sure that the individual that is getting the discount actually attended the show. We don't want people to be able to reuse the code.
One way fellow Marketo users do this is by 'sync the lead with SFDC, and then treat that SFDC lead id as the unique promo code.But that is not scalable across multiple campaigns as SFDC id remains the same for a lead.It would be nice if we can have a promo code field that related to a specific program in Marketo, that would automatically generate a new code for each member of the program. That would allow us to have the same lead in many different programs, each having their own promo code. It would need to be a field that could be inserted into an email as a token, and it would need to create a unique code every time so that there is no way the same code could exist twice.